The Hummingbird update helped Google in understanding search context and intent. The days of bombarding a page with your target keyword(s) are over. Sure, in the past you could easily stuff a page with your target keyword and get away with it by appearing on the first page of the SERPs. Internal linking is the process of creating links from one page on your website to another page on your website. CDNs are great for websites that experience high levels of traffic.
After making your URLs user-friendly, you’ll want to make them SEO-friendly too, which I’ll explain in the following points. Page titles are one of the Three Kings of On Page SEO with the other two being the URL and H1 heading. I’ll go into detail about URL optimization and H1 headings later on in this article, but for now, let’s take a look at why page titles are so important. Even if you have content that is written by the foremost expert in the field, it won’t SEO Anomaly rank as the #1 result if it doesn’t achieve that.
What kind of Experience do you want to share?
If you get those elements right, your images will be far more likely to show up in Google searches. Not only does this make for a poor user experience, but it can also affect the way your pages are indexed, thereby harming your SEO. Unfortunately, lots of stores rely on product tags for purposes like flagging products as on-sale or as part of a custom one-off Shopify collection.
What’s the difference between on-page SEO and off-page SEO?
And if you have a Shopify store, check out my Shopify speed optimization tips. URLs are used by Google to understand your site structure and individual pages. Even small touches of personalisation can increase your site’s engagement and use your content to move people further down the buyer journey.
Let search engines move through your website with ease
The H1 tag is your main page title, and you should only use one per page. H2s mark your primary sections, while H3s and beyond create subsections. A thorough review helps you identify gaps in information, opportunities for clearer explanations, and areas where you can add more value for your readers. Use headers, short paragraphs, and bullet points to make your content easy to scan and understand.
- Specifically, we’re going to tap into 3 link building strategies that are working really well right now.
- “Scraped” content goes a step further, and entails the blatant and unauthorized use of content from other sites.
- Adding alt text to every image on your site improves your chances of ranking in image search results.
- Go to the “Issues” tab, type “external” in the search bar, and review any findings.
- Keyword tools can help you find relevant keywords in your industry to target.
Why you can trust TechRadarWe spend hours testing every product or service we review, so you can be sure you’re buying the best. Earlier on I highlighted that On Page SEO isn’t necessarily the same as content optimization. Because there are no links pointing towards it from elsewhere on your site, which means that Google is unable to crawl/index it.
A well-structured URL makes it easier for search engines to understand the content of your page. Page speed can be impacted by many factors, such as redirects, image quality, CSS and JavaScript files, etc. To learn about your page speed performance, check out Google’s Page Speed Insights to better understand your mobile and desktop performance. E-E-A-T is an acronym coined by Google that stands for Experience, Expertise, Authority, and Trust. While it’s not a direct ranking factor, the quality of E-E-A-T helps Google determine if the content can be trusted.
Barbora works for SEO tool Spotibo as a search engine specialist and marketer, trying to help users to make on-page web analysis easier and faster. Her biggest passion after SEO is traveling and riding a motorcycle. For example, the page loads too slowly, it doesn’t match search intent, or there are no relevant links that would send the reader to another page. If your focus keyword is “best content marketing strategy for small businesses”, it would be crazy to use it in all the on-page elements mentioned here. So even if you optimize your product page perfectly and create great content, you most probably won’t rank for the keyword “best climbing shoes”. Internal links also tell the search engines what pages are important and how to get there.
This will make sure your content & blog posts are accessible to the most amount of people. If you’ve read my blog, you’ll know how much I emphasise quality content. The H1 title should also match the primary search intent of your users and be completely unique. Download the free Google Quality Rater Tool and get the kinds of insights on your content that actually improve your rankings. In 2010 Google announced it would use website speed as an official ranking factor.